- Spend a minimum of $100, get a gift worth $65 <\/li><\/ul>\n\n\n\n
![\"\"\/](\"https:\/\/www.referralcandy.com\/wp-content\/uploads\/2021\/09\/brooklinen-tiered-offers-common-thread-collective-black-friday-marketing-tactics-940x419.png\")
<\/figure>\n\n\n\nFor every minimum spend offer, you can increase the spending tier of the customers. Try promoting these offers through social media posts, ads, and email marketing. The more they know about your holiday deals, the better are your chances to increase the AOV. <\/p>\n\n\n\n
2. We hope you have started your promotions!\u00a0<\/h2>\n\n\n\n
Starting your promotions early is always the best idea. This will give you sufficient time to perform A\/B testing and identify the sure-fire promotional strategies. Since it is November already, we hope you\u2019ve already started your BFCM promotions. Here are some tips for you: <\/p>\n\n\n\n
- Can you start your BFCM promotions or start offering discounts before any of your competitors? That will help you grab some attention from the users. This will give your users more time to make their purchase decisions. <\/li><\/ul>\n\n\n\n
- Announce the discounts and deals in style. Don\u2019t stick to promoting them only on the website. If you plan to create some hype, promote the deals on every channel available. This should include social media, emails, and any other channel you can think of. <\/li><\/ul>\n\n\n\n
- How about extending the sale for the entire November? There\u2019s a reason why Black Friday is called \u201cBlack November\u201d. The month of November is all about festivities. So, the sooner you can open doors for discounts and deals, the better. <\/li><\/ul>\n\n\n\n
![\"\"\/](\"https:\/\/www.referralcandy.com\/wp-content\/uploads\/2021\/09\/deciem-black-friday-november-sales-please-shop-slowly-black-friday-marketing-tactics.png\")
<\/figure>\n\n\n\nStarting early always helps. You may have some special, personalized deals kept aside for Black Friday and Cyber Monday. But you can always use some generic deals to build the curiosity of the shoppers. That way, there\u2019ll be sufficient demand for the BFCM deals when you finally reveal those. <\/p>\n\n\n\n
3. Create some buzz with word-of-mouth\u00a0<\/h2>\n\n\n\n
Word-of-mouth marketing is still popular among 64%<\/a> of marketing executives. When promoting your Black Friday deals, make sure that you don\u2019t ignore this aspect. If you can create some buzz around your offers and discounts, there are clear possibilities for success. Here is an example: <\/p>\n\n\n\n
For Black Friday 2020, a beauty and wellness brand called Deciem executed an educational campaign. Apart from offering deals and discounts, this brand provided quick knowledge doses to the customers regarding skincare. This strategy worked for the brand and made the customers feel valued. <\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.referralcandy.com\/wp-content\/uploads\/2021\/09\/deciem-knowvember-mindful-consumption-black-friday-marketing-tactics.png\")
<\/figure>\n\n\n\nYou can also think of something unique that can either entertain the users or make them feel valued. That will be a successful BFCM campaign for your users. <\/p>\n\n\n\n
4. Leverage email marketing to recover abandoned carts\u00a0<\/h2>\n\n\n\n
If you don\u2019t take proper actions to reduce the abandoned carts, they can rise up to the rate of 88%.<\/a> That\u2019s what the global average eCommerce cart abandonment rate is. But the question is, how can you recover from this critical challenge? This holiday season when you\u2019re aiming at multiplying your AOV, you definitely don\u2019t want half of your revenue getting stuck in shopping carts. <\/p>\n\n\n\n
Apart from the new customers, existing customers can also leave products in their carts. As an eCommerce store, you can never risk losing your old customers. They are more frequent buyers and are a consistent source of purchase. For an epic event like Black Friday, where your only plan should be to grow AOV and sales, you can never risk dissatisfying the existing buyers. <\/p>\n\n\n\n
The best and most feasible way to recover abandoned carts is through email marketing. In fact, cart recovery emails can convert customers twice<\/a> as fast. However, a boring recovery email won\u2019t work to retarget your customers. Here are some tips to master your cart recovery emails: <\/p>\n\n\n\n
- Keep the subject line short, crisp and engaging. We know that you want the customers to get back to their carts and complete the checkout. But don\u2019t be so direct about it. Try something different and catchy instead. <\/li><\/ul>\n\n\n\n
- Next comes the email body. It should be as cordial and simple as possible. Avoid any types of spam words. That way your email will not even reach the customers\u2019 primary inbox. <\/li><\/ul>\n\n\n\n
- An email is not enough! Add a discount with it. Then only the buyer will be enticed to get back to the store. <\/li><\/ul>\n\n\n\n
Here is an interesting cart recovery email example for you: <\/p>\n\n\n\n
<\/figure>\n\n\n\n
<\/p>\n\n\n\n
See how this email is a perfect example of cart recovery. It doesn\u2019t push the users to purchase the products left in the cart. Instead, it maintains a thoroughly cordial tone and offers a discount to the users in order to engage them to complete the checkout. <\/p>\n\n\n\n
5. Take care of the post-purchase experience too!\u00a0\u00a0<\/h2>\n\n\n\n
A winning marketing plan must address the post-purchase experience. As an eCommerce store, your responsibility doesn\u2019t complete after a user places an order. In fact, it is just the beginning. If you want a long-term engagement with the user, make sure that you create a great post-purchase experience too. If it all seems too much for you to manage, you can always use ShippingChimp<\/a>. Here\u2019s why: <\/p>\n\n\n\n
- It creates live-tracking page for your store that customers can use to monitor the latest status of their shipment package <\/li><\/ul>\n\n\n\n
- An email is not enough! Add a discount with it. Then only the buyer will be enticed to get back to the store. <\/li><\/ul>\n\n\n\n
- Next comes the email body. It should be as cordial and simple as possible. Avoid any types of spam words. That way your email will not even reach the customers\u2019 primary inbox. <\/li><\/ul>\n\n\n\n
- Keep the subject line short, crisp and engaging. We know that you want the customers to get back to their carts and complete the checkout. But don\u2019t be so direct about it. Try something different and catchy instead. <\/li><\/ul>\n\n\n\n
- How about extending the sale for the entire November? There\u2019s a reason why Black Friday is called \u201cBlack November\u201d. The month of November is all about festivities. So, the sooner you can open doors for discounts and deals, the better. <\/li><\/ul>\n\n\n\n
- Announce the discounts and deals in style. Don\u2019t stick to promoting them only on the website. If you plan to create some hype, promote the deals on every channel available. This should include social media, emails, and any other channel you can think of. <\/li><\/ul>\n\n\n\n
- Can you start your BFCM promotions or start offering discounts before any of your competitors? That will help you grab some attention from the users. This will give your users more time to make their purchase decisions. <\/li><\/ul>\n\n\n\n