![\"\"\/](\"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/06\/blog-Affirm-mobile@2x.jpg\")
<\/figure>\n\n\n\nSo, the solution here is to go for BNPL offers. Shoppers prefer this option because it is chargeless, doesn\u2019t require them to pay instantly, and is perfect for a frictionless shopping experience.<\/p>\n\n\n\n
2. Explore the new sales channels\u00a0<\/h2>\n\n\n\n
Are you promoting all the unique holiday deals through your eCommerce store only? Well, you\u2019re clearly making a mistake! It\u2019s time to explore all possible sales channels to diversify the big holiday sales strategy. <\/p>\n\n\n\n
Here\u2019re a few tips that can come in handy: <\/p>\n\n\n\n
- Make Instagram an active sales channel for your brand. Instagram can be a seller\u2019s BFF with tons of powerful promotional tools like Reels, IGTV, stories, Live sessions, etc. You can post images and descriptions of the latest products in your Instagram feed and simply add the \u201cProduct\u201d tag to make it a shoppable one. That way, users can purchase the product directly from Instagram, without going back to your store every time.<\/li><\/ul>\n\n\n\n
![\"\"\/](\"https:\/\/blog-assets.hootsuite.com\/wp-content\/uploads\/2018\/08\/Instagram-Shopping-2-310x546.png\")
<\/figure>\n\n\n\n- eCommerce merchants can also sell their products on different marketplaces like Facebook, Amazon, eBay, Walmart Marketplace, etc. As a new eCommerce store, your website is likely to have less traffic. But these marketplaces already have a targeted user base, and it is a good idea to present in these platforms to grow your profit-earning potential. <\/li><\/ul>\n\n\n\n
3. Giveaways still work!\u00a0<\/h2>\n\n\n\n
One of the most effective holiday sales tips is to offer giveaways. Remember that your target customers are enjoying a festive mood during this time of the year. Offering them giveaways is like sending them holiday gifts. It is bound to lift their moods. <\/p>\n\n\n\n
You can organize creative giveaway contests to get your target customers\u2019 attention. Here are some tips to get started: <\/p>\n\n\n\n
- Celebrate your followers count on social media <\/li>
- Encourage customers to donate to a social cause <\/li>
- Include giveaways as a part of your referral strategy<\/li><\/ul>\n\n\n\n
![\"\"\/](\"https:\/\/t5y6k8a5.rocketcdn.me\/wp-content\/uploads\/2021\/10\/image1.png\")
<\/figure>\n\n\n\nRemember that giveaways don\u2019t have to be boring. Try different ideas and make them as creative as possible. That\u2019s the best way to hook customers. Also, note that giveaways are not always about growing your sales revenue. <\/p>\n\n\n\n
You can use giveaways to position your brand better. Giveaways are great tools to create a transparent and sustainable brand image that customers can trust. So, choose your moves wisely. <\/p>\n\n\n\n
4. Retain one-time buyers strategically\u00a0<\/h2>\n\n\n\n
Are most of the customers of your eCommerce store one-time buyers? Clearly, that\u2019s not the ideal scenario for your store. Since the big holiday sale is coming up, you need to find more ways to retain these one-time buyers. Here are some ideas that you can explore: <\/p>\n\n\n\n
- Get them to sign-up for your loyalty\/referral programs. Offer these buyers crazy loyalty deals that they can hardly say no to. You can also entice them with attractive referral bonuses and offers to purchase again from your store and refer others to sign-up. <\/li><\/ul>\n\n\n\n
![\"\"\/](\"https:\/\/cm-commerce.com\/wp-content\/uploads\/2020\/06\/BuildAnEmailListForEcommerce_Image2-700x917.jpg\")
<\/figure>\n\n\n\n- eCommerce stores can also pitch the one-time buyers with exciting subscription offers. These are recurring models where you can offer some value to the customers on a monthly basis and charge them a fixed amount every month. We know this sounds strange for eCommerce stores but trust us, it totally works. In fact, by 2023, 75%<\/a> of DTC brands will shift to a subscription-based model. <\/li><\/ul>\n\n\n\n
Suppose you run an eCommerce store for beauty products. You can send monthly packages to the customers that contain beauty and skin essentials suitable for them. You can charge them a monthly subscription amount for the same.<\/p>\n\n\n\n
![\"\"\/](\"https:\/\/www.bigcommerce.com\/blog\/wp-content\/uploads\/2018\/03\/subscription-website-sincerely-nuts-750x392.jpg\")
<\/figure>\n\n\n\n- Focus on post-purchase experience. For one-time buyers, if the post-purchase experience was great, they\u2019ll buy from your store again. Post-purchase experience may include different aspects like shipping speed, shipment tracking, return, and refund, etc. A great way to manage all these is through a platform called ShippingChimp<\/a>. <\/li><\/ul>\n\n\n\n
- eCommerce stores can also pitch the one-time buyers with exciting subscription offers. These are recurring models where you can offer some value to the customers on a monthly basis and charge them a fixed amount every month. We know this sounds strange for eCommerce stores but trust us, it totally works. In fact, by 2023, 75%<\/a> of DTC brands will shift to a subscription-based model. <\/li><\/ul>\n\n\n\n
- Get them to sign-up for your loyalty\/referral programs. Offer these buyers crazy loyalty deals that they can hardly say no to. You can also entice them with attractive referral bonuses and offers to purchase again from your store and refer others to sign-up. <\/li><\/ul>\n\n\n\n
- eCommerce merchants can also sell their products on different marketplaces like Facebook, Amazon, eBay, Walmart Marketplace, etc. As a new eCommerce store, your website is likely to have less traffic. But these marketplaces already have a targeted user base, and it is a good idea to present in these platforms to grow your profit-earning potential. <\/li><\/ul>\n\n\n\n