The big shift<\/h2>\n\n\n\n
In the post-pandemic era, there is no need to read between the lines in logistics. The stats speak loud and clear that there has been a big shift. This demanded the entire last mile process to be more efficient, transparent and yes, predictable. After two years of unnecessary delays and several lost packages, the consumers now choose to opt for companies that not only have good products but an excellent tracking mechanism in place. But, is that enough to make you go get.set.track?<\/p>\n\n\n\n
Why do we need to manage tracking to the best of our abilities?<\/h2>\n\n\n\n
In this digital age, it takes only a click to change the game. A proper tracking system not only lets your customers know exactly where their packages are but gives you an exact idea of how your business should be optimised.<\/p>\n\n\n\n
It all started in 1979 when FedEx created the first system for parcel tracking. This enhanced their customer service. Today, every courier provides a parcel tracking solution. FedEx continues to inspire other carriers in this area. It recently announced a partnership with Fourkites in order to build a smart process. It will be called FourKites X and the new platform aims to reduce supply chain volatility and give better ETAs. But not just FedEx, companies like us take special care of the ETA part by providing tracking notifications. Imagine, being a Canada-based company with the primary area of expertise in Ontario, a solution like ShippingChimp not only gives you valuable package tracking data to work on, it gives you the ability to make informed decisions. No, don\u2019t hurry reading ahead. We urge you to spend a moment thinking about it.<\/p>\n\n\n\n
Why it matters to your customer <\/h2>\n\n\n\n
Tracking data is accessed via a tracking number or a unique set of letters and numbers assigned to every new shipment by the courier. As we said at the beginning, it is a win-win for both your customers and your business. Here\u2019s why package tracking data matters to your customer:<\/p>\n\n\n\n
- Simpler fulfilment<\/strong> – If you are new to shipping, you\u2019d notice how nothing is surface in logistics. Costs <\/a>lead to more costs and that means a longer invoice. To simplify this over-complicated process, leveraging tracking information is a good way. Having all the information with you results in fewer unhappy customers and makes your job as an eCommerce brand owner, easier. <\/li><\/ol>\n\n\n\n
- Improving predictions<\/strong> – It\u2019s no secret that delays affect the delivery date in a negative way. It\u2019s not just the risk that the product might get damaged or lost but when your customers have to ask \u2018Where is my order\u2019 <\/strong>again and again, soon they would want to stop asking or dealing with you altogether. Package tracking data helps in improving predictions. Period.<\/li><\/ol>\n\n\n\n
- Costs<\/strong> – It is not just about the \u2018Where is my order calls\u2019 that you are dealing with, it\u2019s the associated costs <\/a>that come tagging along with them. The process is expensive. With package tracking, you have a mechanism that not just reduces the complaints but protects you from unnecessary costs. <\/li><\/ol>\n\n\n\n
- Encourages repurchases<\/strong> – A happy customer will stay with you. Having a proper package tracking system in place allows you to promise a strong delivery system which eventually leads to happy customers. Finding a broken tracking link will be disappointing your customers at the highest possible level. A report from MetaPack reveals that 96% of consumers<\/strong><\/em> will shop again with a retailer who provided them with a great delivery experience from the checkout page to receipt of the item. Remember, you are only as strong as your least happy customer. <\/li><\/ol>\n\n\n\n
- Costs<\/strong> – It is not just about the \u2018Where is my order calls\u2019 that you are dealing with, it\u2019s the associated costs <\/a>that come tagging along with them. The process is expensive. With package tracking, you have a mechanism that not just reduces the complaints but protects you from unnecessary costs. <\/li><\/ol>\n\n\n\n
- Improving predictions<\/strong> – It\u2019s no secret that delays affect the delivery date in a negative way. It\u2019s not just the risk that the product might get damaged or lost but when your customers have to ask \u2018Where is my order\u2019 <\/strong>again and again, soon they would want to stop asking or dealing with you altogether. Package tracking data helps in improving predictions. Period.<\/li><\/ol>\n\n\n\n
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