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A branded order-tracking<\/a> page improves the post-purchase experience of customers by putting useful information through clear and customized content.<\/p>\n\n\n\n Usually, if customers buy products\/services through your online store they are redirected to the carrier\u2019s website or order-tracking page. These pages have all the marketing elements with the carrier\u2019s logo, branding, and links. It means customers would be opening and viewing the carrier\u2019s web page over and over again to track their order. <\/p>\n\n\n\n Now, if you create a personalized branded order-tracking page, you will be able to funnel those customers to your web page that showcases your brand and your ads. It will create an additional touchpoint for your business in your customers\u2019 journey and will open up new avenues to connect with your customers and gain their brand loyalty.<\/p>\n\n\n\n When it comes to the eCommerce business, the post-purchase phase is still mostly untapped. Giants in the eCommerce market like Amazon have shown the way of doing it the right way to drive customer engagement<\/a>, delight, and repeat sales. However, from an average retailer\u2019s point of view, capitalizing on post-purchase marketing opportunities<\/a> may not be easy, as most eCommerce businesses ship through a third-party carrier.<\/p>\n\n\n\n Online retailers can control their customer experience<\/a><\/strong> until the point customers browse on their website and before the shipping process starts. Post that stage, offering a personalized customer experience would be a challenging task since the onus passes on to the shipping carrier<\/a> in terms of providing a memorable customer experience.<\/p>\n\n\n\n In the eCommerce customer journey, shipping is still perceived as a third-party job. Retailers consider their job done as soon as a package is handed over to a shipping carrier. However, due to a lack of visibility in their operation, they miss out on the much-needed service-level accountability. As a result, it often results in a negative customer experience and loss of business.<\/p>\n\n\n\n The absence of transparency in customers\u2019 order-tracking leads to:<\/p>\n\n\n\n On average, customers tend to track their order status 6 to 8 times in the post-purchase phase, which is the most anxious period in the customer\u2019s journey. Also, studies show that customers open shipping confirmation emails<\/a> 1.5 times on average. Take advantage of this opportunity by adding a branded tracking page to your online store. <\/p>\n\n\n\n A custom branded order-tracking page can put you in control of your buyers\u2019 journey, and alleviates their post-purchase anxiety. On top of it, your branded order-tracking page will help you engage with customers while developing a strong brand loyalty.<\/p>\n\n\n\n Your branded order-tracking page can offer a unified experience to your customers and will walk them through the browsing of products to the arrival of their order. It will help enhance customer experience and will pave the way to repeat purchases. <\/p>\n\n\n\n When you offer a customized branded order-tracking page to your customers, they no longer need to go to FedEx or UPS tracking page. Also, they need not look around for a carrier\u2019s tracking detail page.<\/p>\n\n\n\n Re-directing customers to the tracking page of the shipping carrier has several disadvantages for an eCommerce business. These disadvantages may have a short-term impact on customer experience and issues such as brand recall and low retention rate in the long term.<\/p>\n\n\n\n One of the most crucial aspects of order tracking is the real-time visibility of your in-transit packages, and your customers should have access to that information too. Track your FedEx, UPS DHL shipments here.<\/a><\/p>\n\n\n\n Access to real-time order status is not only about staying updated about the packages that are on schedule but also having information about the ones that may get delayed due to unavoidable reasons. Such transparency will help you create an excellent post-purchase experience for customers.<\/p>\n\n\n\n Sending personalized emails has proven to be the most effective channel to ensure customer retention. However, many online retailers still do not focus on their most important emails to customers, shipment tracking<\/a> emails.<\/p>\n\n\n\n You can use emails for your brand to share useful information on your product or promote your rewards programs. These emails have high open rates. When regular marketing emails have open rates of 10 to 20 percent, tracking-related emails have open rates between 50 and 120 percent.<\/p>\n\n\n\n These emails work as critical touchpoints and provide you a great opportunity to use interesting content and make your customers\u2019 journey delightful. By doing the following, you can increase the chances of customer retention:<\/p>\n\n\n\n There are many things that you can communicate to your customer by using interactive steps during their journey. When your customers are engrossed with the delivery of their order and keep waiting, feed them with the right content to enhance their brand experience.<\/p>\n\n\n\n The following are some key benefits of offering your customer\u2019s a unique post-purchase experience:<\/p>\n\n\n\n The listed benefits of your branded order-tracking page are likely to be effective in enhancing customer experience and improve your customer retention. <\/p>\n\n\n\n By adding the following elements to your branded order-tracking page, you could increase your conversion. Online retailers have been able to boost their conversions up to 20 percent by adding these.<\/p>\n\n\n\n Your Company Logo<\/strong><\/p>\n\n\n\n By adding your company\u2019s logo to your order tracking page, you can give it to your business identity. However, the question is whether you can do that when you have a third-party carrier or logistics partner.<\/p>\n\n\n\n Most shipping carriers offer tracking services on their website without offering any scope to the seller. This way, the seller does not have a way to provide a distinct and personalized experience to its customers.<\/p>\n\n\n\n The creation of a branded order-tracking page can serve two major purposes:<\/p>\n\n\n\n Status of Customer\u2019s Order<\/strong><\/p>\n\n\n\n The status of your order is an essential piece of information for customers. It helps customers stay in the loop of the delivery cycle, regardless of the order\u2019s location. <\/p>\n\n\n\n Many online retailers do the common mistake of showing only the estimated delivery date but not the order status on their order-tracking page. It often leaves customers clueless and about the timely arrival of their package. <\/p>\n\n\n\n Product Banners<\/strong><\/p>\n\n\n\n Your branded order-tracking page can even help you to market your products. As customers frequently visit the order-tracking pages, adding new product banners and links can generate sales. <\/p>\n\n\n\n Retail marketing experts say that these days, customers are kind of hooked to the tracking page after placing their orders. Retailers can cash in on this opportunity by adding product recommendations based on customers\u2019 buying history and drive conversions. <\/p>\n\n\n\n Check out ShippingChimp’s branded tracking template<\/a><\/p>\n\n\n\n By developing a fully customized, branded order-tracking page, you can improve your customers\u2019 brand recall and boost sales.<\/p>\n\n\n\n Your branded order-tracking page will have all the necessary details about an order, such as shipping, estimated delivery date, and current location of the package, and more. <\/p>\n\n\n\n Customers check the status of their order on the tracking page frequently after they buy a product. Use this opportunity by developing your own branded order-tracking page with your brand\u2019s elements, and leave a permanent image of brand identity in the customers\u2019 minds. <\/p>\n\n\n\n You can also promote new products, run marketing campaigns, and use upselling\/cross-selling techniques to increase sales. <\/p>\n\n\n\n You can an order confirmation email to your customers with an embedded and clickable \u201ctrack your order\u201d button. It will help customers check their order status easily. <\/p>\n\n\n\n On your order-tracking page, you can include a scoring system where customers can rate your company\u2019s delivery performance. <\/p>\n\n\n\n Such unbiased ratings will give you an idea of your customers’ level of satisfaction in the context of their post-purchase experience<\/a>.<\/p>\n\n\n\nWhat is a Branded Order Tracking Page?<\/strong><\/h3>\n\n\n\n
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<\/figure>\n\n\n\nThe Significance of Branded Order Tracking in the Post-Purchase Experience<\/strong><\/h3>\n\n\n\n
How Offering Branded-Order Tracking Page improve customer retention<\/strong>?<\/h3>\n\n\n\n
Key Benefits of Providing Branded-Order Tracking Experience to Customers<\/strong><\/h3>\n\n\n\n
What Should You Add to Your Tracking Page?<\/strong><\/h3>\n\n\n\n
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<\/figure>\n\n\n\nWays to Make Your Branded-Order Tracking Experiences Unique<\/strong><\/h3>\n\n\n\n