In this article, we\u2019re going to be sharing tips and examples of such subject lines. If you\u2019re someone who\u2019s looking to improve the performance of eCommerce email campaigns, you\u2019ll know how to make more effective subject lines.<\/p>\n\n\n\n
We will focus on these points:<\/p>\n\n\n\n
- Best practices of ecommerce email subject lines<\/li>
- Examples of engaging email subject lines for ecommerce<\/li><\/ul>\n\n\n\n
Sounds good? Let\u2019s begin.<\/p>\n\n\n\n
9 Best Practices of Ecommerce Email Subject Lines<\/h2>\n\n\n\n
There are as many ways to write email subject lines as stars in the Milky Way. Since we have numerous types of emails, writing subject lines according to one template isn\u2019t reasonable. Yet, there are some features that great eCommerce email subject lines share.<\/p>\n\n\n\n
These features show us the best practices for engaging shoppers and turn them into repeat customers<\/a>. Let\u2019s go over these practices now\u2014take a note, as you\u2019ll see how brands follow them later, in the examples section.<\/p>\n\n\n\n
Best practices for writing subject lines:<\/p>\n\n\n\n
Personalize<\/strong><\/p>\n\n\n\n
Subject lines containing the name of the recipient can increase the open rate by as much as 20%. That\u2019s why Shopify email marketing apps<\/a> include personalization features to allow adding names.<\/p>\n\n\n\n
Use humor<\/strong><\/p>\n\n\n\n
This practice is appropriate in case you’re sure that the audience will appreciate some humor. While it doesn\u2019t mean you should make every subject line funny, this practice can increase open rates in many cases<\/p>\n\n\n\n
Add numbers<\/strong><\/p>\n\n\n\n
They are a good way to save space and make the message more specific. For example, the subject line \u201cShop 1,000 products with 50% off\u201d might sound more engaging than \u201cMassive sale for thousands of products\u201d to many recipients.<\/p>\n\n\n\n
Prioritize clarity<\/strong><\/p>\n\n\n\n
Be clear about the content of the email. For example, instead of \u201cWant to buy at lower prices?\u201d write \u201cSale: up to 60% off.\u201d Being more specific increases clarity and helps recipients understand the purpose of the message.<\/p>\n\n\n\n
Add a call to action<\/strong><\/p>\n\n\n\n
Many effective email subject lines include statements that encourage recipients to open the messages. Although it\u2019s kind of obvious, even a simple call to action like \u201cOpen!\u201d could be enough to motivate if placed appropriately<\/p>\n\n\n\n
Create a sense of urgency<\/strong><\/p>\n\n\n\n
This marketing tactic helps increase open rates by having recipients feel that they might miss a good deal. Promoting a sense of urgency is simple: add info about your deals expiring by a specific deadline, e.g. \u201c24-hour sale.\u201d<\/p>\n\n\n\n
Lose spam-triggering words<\/strong><\/p>\n\n\n\n
\u201cBuy now,\u201d \u201cYou won,\u201d \u201cUpgrade,\u201d \u201cConfirm,\u201d (unless it\u2019s an order confirmation email<\/a>) and other words and phrases often make recipients mark emails as spam. That\u2019s why avoiding such salesy and pushy words instead of more customer-focused ones is a great strategy.<\/p>\n\n\n\n
Write no more than 90 characters<\/strong><\/p>\n\n\n\n
Going above this limit results in subject lines being cut off. Since we want our subject lines to be fully displayed even on small mobile screens, writing 90 or fewer characters is the best practice.<\/p>\n\n\n\n
Use segmentation to increase the relevance<\/strong><\/p>\n\n\n\n
Customer segmentation helps to define the content and promotional deals that customers might respond to better. Use your email app\u2019s segmentation option to divide recipient groups and write relevant subject lines.<\/p>\n\n\n\n
This list of the email best practices for eCommerce subject lines is far from being exhaustive. Still, following them will be more than enough to create attention-grabbing and engaging subject lines. <\/p>\n\n\n\n
Now, let\u2019s see how eCommerce businesses are using these practices.<\/p>\n\n\n\n
Examples of Ecommerce Subject Lines<\/h2>\n\n\n\n
Let\u2019s go over some great email subject lines from established eCommerce brands<\/a>. We\u2019ll talk about the best practices followed by each example and give you some more useful writing tips.<\/p>\n\n\n\n
1. LAST CHANCE | 15% off sitewide<\/strong><\/h3>\n\n\n\n
From:<\/strong> Sodashi<\/p>\n\n\n\n
Sodashi, a natural skincare brand, uses this subject line to let recipients know about the website sale that ends the same day. <\/p>\n\n\n\n
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Author\u2019s screenshot<\/em><\/p>\n\n\n\n
What\u2019s great about this example is that it’s simple, short, and to the point. Anybody reading this subject line can make good guesses about its content, which means that it\u2019s done its job.<\/p>\n\n\n\n
Note that the first part is written in all caps, which is a practice that needs to be used rarely. In this case, however, it works, as the brand is trying to give the final reminder about a great sale that\u2019s about to end. That\u2019s why many online stores\u2014especially print on demand apps<\/a> to sell\u2014use uppercase to engage more potential customers.<\/p>\n\n\n\n
Another good thing about this subject line is that Sodashi decided to lose the word \u201csale.\u201d The line is pretty clear, so there was no need to add one more word. That\u2019s a great example of focusing clarity and conciseness in eCommerce subject lines.<\/p>\n\n\n\n
2. $70 off exclusive red wines? Yes please.<\/strong><\/h3>\n\n\n\n
From: Bright Cellars<\/p>\n\n\n\n
This subject line advertises the latest promotional deal from Bright Cellars, a wine company. It\u2019s another example of how a brand makes the line super clear without actually telling that they\u2019re having a sale.<\/p>\n\n\n\n
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Author\u2019s screenshot<\/em><\/p>\n\n\n\n
Instead of the traditional way to announce that sale, Bright Cellars tried to approach the situation from the viewpoint of their customers. That\u2019s why they made the subject line sound like a question that a customer could have.<\/p>\n\n\n\n
Also, note that the subject line uses details. The price ($70 off) and the products (the red wine) are mentioned, which makes the content super informative for potential customers. Anybody scrolling down their email inbox would get the idea without even opening the message.<\/p>\n\n\n\n
3. \ud83d\udc40 Don\u2019t wait. You\u2019ll miss up to $500 off!<\/strong><\/h3>\n\n\n\n
From: Leesa<\/p>\n\n\n\n
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<\/figure>\n\n\n\n![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/AaWLvES6hA7W2cS4L4q5IDQvk6zOayHRYCkCFAsTHF3IsI0O0NR9VAZZT36ceqzDf_e_wWNiAYIKwPSanAT8nxoDGvQmX03-wLCjc3UyydiiujZLnns26vg7bL1D7oxrJEandtuZ\")
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