{"id":783,"date":"2021-09-22T03:50:25","date_gmt":"2021-09-22T03:50:25","guid":{"rendered":"https:\/\/shippingchimp.com\/blog\/?p=783"},"modified":"2021-09-22T03:50:26","modified_gmt":"2021-09-22T03:50:26","slug":"wismo","status":"publish","type":"post","link":"https:\/\/shippingchimp.com\/blog\/wismo\/","title":{"rendered":"WISMO: What does it mean? and How to reduce it?"},"content":{"rendered":"\n

WISMO stands for \u201cWhere is my Order?\u201d. eCommerce store owners can observe the customers asking this question very often. In fact, Lisa Kant<\/a>, senior director of one of the biggest customer service portals Zendesk, believes that WISMO is one of the top customer service queries.\u00a0<\/p>\n\n\n\n

Customers generally post WISMO tracking inquiries on different support channels to stay updated about the status of their shipping package. Hence, to create a powerful customer experience, eCommerce stores should keep updating the customers in each stage of the shipping process. <\/p>\n\n\n\n

In this article, we\u2019ll help you understanding WISMO and suggest some not-so-obvious tricks to reduce it. So, let\u2019s get started. <\/p>\n\n\n\n

What is WISMO? <\/h2>\n\n\n\n

WISMO acronym is pretty common for customer service executives. Customers keep posting the \u201cwhere is my order\u201d question on different channels to stay informed about the delivery. When a customer has limited insights into the whereabouts of an order, they tend to become anxious. <\/p>\n\n\n\n

When they don\u2019t get proper notification on shipping status, even though the order is delayed, they ask questions like \u201cwhere can I track my order?\u201d or \u201cwhere is my order now?\u201d on various support channels and social media platforms, etc. They need regular updates on whether or not the shipping package is moving as expected and when it will be delivered. <\/p>\n\n\n\n

Expecting timely delivery and regular updates is a common customer tendency. It is understandable considering the technological revolution and 2-day shipping promises by eCommerce giants like Amazon. Did you know that 93%<\/a> of customers expect consistent updated on their orders?\u00a0<\/p>\n\n\n\n

However, for newbie online stores, handling WISMO queries can be a challenge. If you don\u2019t have a proper plan in place to handle all the WISMO shipping queries, you may have to spend a good percentage of the profit margin. Then again, you can\u2019t ignore all these WISMO queries since 98% <\/a>of customers believe that a brand\u2019s credibility is directly associated with the delivery experience.\u00a0<\/p>\n\n\n\n

So, it is essential that you learn about the causes of WISMO and the ways to resolve them. <\/p>\n\n\n\n

What causes WISMO calls\/queries? <\/h2>\n\n\n\n

There is no one reason behind WISMO queries. However, we are listing some of the most common reasons that could lead to WISMO calls: <\/p>\n\n\n\n