{"id":952,"date":"2021-10-20T02:18:06","date_gmt":"2021-10-20T02:18:06","guid":{"rendered":"https:\/\/shippingchimp.com\/blog\/?p=952"},"modified":"2022-02-07T06:10:10","modified_gmt":"2022-02-07T06:10:10","slug":"ecommerce-conversation-rate","status":"publish","type":"post","link":"https:\/\/shippingchimp.com\/blog\/ecommerce-conversation-rate\/","title":{"rendered":"eCommerce Conversion Rate 2022: Best Optimization Tips to Increase It for Your Business"},"content":{"rendered":"\n<p>eCommerce stores have changed the dynamics of our online shopping experience. They have helped majorities of consumers to become habituated with the digital shopping experience. If you run an eCommerce store, one of the critical concerns for you should be increasing the store&#8217;s conversion rate.&nbsp;<\/p>\n\n\n\n<p>It is a consistent challenge for eCommerce stores to amplify their store conversion rate and drive more sales. But, don\u2019t worry. Increasing conversion rate is not a big deal if you know which strategies and tips to follow.&nbsp;<\/p>\n\n\n\n<p>Here are a few effective optimization tips to boost your eCommerce conversion. So, let\u2019s begin.&nbsp;<\/p>\n\n\n\n<h2>What is the eCommerce conversion rate? How you can calculate it?&nbsp;<\/h2>\n\n\n\n<p>Let\u2019s try to define the <a href=\"https:\/\/shippingchimp.com\/blog\/increase-ecommerce-conversion-rate\/\"><strong>eCommerce conversion rate<\/strong> <\/a>first. You can define eCommerce conversion rate as the ratio of a number of transactions and number of sessions. For example, if your eCommerce store has 2 transactions for 10 sessions, the conversion rate will be 20%.\u00a0<\/p>\n\n\n\n<p>This means a conversion rate determines how well your store is able to convert prospects into customers. The average conversion rate of an eCommerce store can provide in-depth insights into the store\u2019s financial health and performance. Store owners should normally go for higher conversion rates. It would mean that their customer value proposition is on-point. On the contrary, a lower conversion rate indicates high customer acquisition costs.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s the simple formula to calculate your store\u2019s eCommerce conversion rate:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>eCommerce conversion rate = [ (Total numbers of store transactions \/ Total numbers of sessions) * 100]&nbsp;<\/strong><\/p><\/blockquote>\n\n\n\n<p>There is another quick trick to estimate the conversion rate. Find it below:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>Conversion rate =<\/strong> <strong>[ (Conversions \/ Total visitors) * 100]&nbsp;<\/strong><\/p><\/blockquote>\n\n\n\n<p>Some eCommerce stores also estimate a metric called click conversion rate. Here\u2019s how you can estimate this type of conversion rate:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>Click conversion rate = [ (Click that converted \/ total clicks) * 100]&nbsp;<\/strong><\/p><\/blockquote>\n\n\n\n<p>Know that all of these metrics are indicating the same metric i.e. the eCommerce conversion rate. However, online stores should remain flexible. They need to measure different types of metrics at different times to perfect their marketing strategies.&nbsp;<\/p>\n\n\n\n<h2>What do you understand by average eCommerce conversion rate?&nbsp;<\/h2>\n\n\n\n<p>The concept of average eCommerce conversion rate is slightly different from the regular eCommerce conversion rate. Since eCommerce conversion rates vary from store to store, different businesses select a particular decision-making factor to find the appropriate eCommerce conversion rate.&nbsp;<\/p>\n\n\n\n<p>Some of the most common factors to&nbsp; determine the average conversion rate are as follows:&nbsp;<\/p>\n\n\n\n<ul><li>By devices&nbsp;<\/li><li>By product type&nbsp;<\/li><li>By location&nbsp;<\/li><li>By platform&nbsp;<\/li><\/ul>\n\n\n\n<p>We are discussing one of the most common concepts of estimating average conversion rate hereby:&nbsp;<\/p>\n\n\n\n<h3><strong>Average conversion rate by device&nbsp;<\/strong><\/h3>\n\n\n\n<p>Sometimes, organizations try to benchmark their conversion rates depending on specific devices. The idea is to find out which device is driving maximum conversion for the eCommerce stores. Some of the device types that they consider most commonly include mobiles, tablets, laptops, and desktops. Once you figure out which device type is your highest conversion source, you can easily adjust your eCommerce marketing strategy.&nbsp;<\/p>\n\n\n\n<p>For example, suppose you find out that mobile devices are driving majorities of your conversions. In that case, you can focus on developing a mobile-friendly website where users can spend more time and make prompt purchases.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/01\/Kibo-e-commerce-conversion-by-device.png\" alt=\"\"\/><figcaption>Conversion rate by devices (Source: <a href=\"https:\/\/kibocommerce.com\/\" rel=\"nofollow\">KIBO<\/a>)<\/figcaption><\/figure>\n\n\n\n<h2>Best 5 eCommerce Conversion Rate Optimization Tips&nbsp;<\/h2>\n\n\n\n<p>We hope that now you have enough understanding of the concept of eCommerce conversion rate. Let\u2019s now discuss some of the easiest tips that can boost your eCommerce conversion rate in no time:&nbsp;<\/p>\n\n\n\n<h3>1. Optimize your eCommerce store\u2019s landing pages&nbsp;<\/h3>\n\n\n\n<p>Your eCommerce store\u2019s landing pages should be optimized. In fact, this is a consistent practice where developers should keep working on the individual optimization of different eCommerce pages. This can seem time-consuming as eCommerce stores have tons of landing pages. But trust us, the results will be worth it. Optimized landing pages are more likely to rank better in Google.&nbsp;<\/p>\n\n\n\n<p>In fact, it takes time to prepare a winning optimization formula. So, till you reach there, you should keep practicing A\/B testing. You can make different types of changes in the content, add and remove keywords, add new variants, and more. Whatever optimization changes you make, keep monitoring the eCommerce conversion rates and how they vary. This way, you\u2019ll find the apt optimization arrangement that gives a good eCommerce conversion rate.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.shippingchimp.com\/post-purchase-ebook\"><img loading=\"lazy\" width=\"1024\" height=\"249\" src=\"https:\/\/shippingchimp.com\/blog\/wp-content\/uploads\/2021\/10\/The-Ultimate-Guide-to-eCommerce-Post-purchase-journey-2021-1-1024x249.png\" alt=\"\" class=\"wp-image-1064\" srcset=\"https:\/\/shippingchimp.com\/blog\/wp-content\/uploads\/2021\/10\/The-Ultimate-Guide-to-eCommerce-Post-purchase-journey-2021-1-1024x249.png 1024w, https:\/\/shippingchimp.com\/blog\/wp-content\/uploads\/2021\/10\/The-Ultimate-Guide-to-eCommerce-Post-purchase-journey-2021-1-300x73.png 300w, https:\/\/shippingchimp.com\/blog\/wp-content\/uploads\/2021\/10\/The-Ultimate-Guide-to-eCommerce-Post-purchase-journey-2021-1-768x187.png 768w, https:\/\/shippingchimp.com\/blog\/wp-content\/uploads\/2021\/10\/The-Ultimate-Guide-to-eCommerce-Post-purchase-journey-2021-1-380x92.png 380w, https:\/\/shippingchimp.com\/blog\/wp-content\/uploads\/2021\/10\/The-Ultimate-Guide-to-eCommerce-Post-purchase-journey-2021-1-800x195.png 800w, https:\/\/shippingchimp.com\/blog\/wp-content\/uploads\/2021\/10\/The-Ultimate-Guide-to-eCommerce-Post-purchase-journey-2021-1-1160x282.png 1160w, https:\/\/shippingchimp.com\/blog\/wp-content\/uploads\/2021\/10\/The-Ultimate-Guide-to-eCommerce-Post-purchase-journey-2021-1.png 1184w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3>2. There should be high-quality images and videos&nbsp;<\/h3>\n\n\n\n<p>Think from the perspective of a user. Will you buy from an online store that displays poor-quality images and videos on their product pages? Remember that an online store should try its best to provide the essence of physical shopping to the users. Online shoppers cannot touch the products and the least they can expect is a proper visual representation of the product to understand all its features and benefits.&nbsp;<\/p>\n\n\n\n<p>So, don\u2019t forget to add high-quality images and videos wherever needed. This is a great way to maximize your store&#8217;s conversion rate by creating a seamless purchase experience for the end-users.&nbsp;<\/p>\n\n\n\n<h3>3. Create an unmatched shipping experience&nbsp;<\/h3>\n\n\n\n<p>eCommerce merchants often forget the significance of an unmatched shipping experience. Just getting the customers to buy from you isn\u2019t enough. If you want to increase the eCommerce conversion rate, it\u2019s imperative that you build an advanced shipping experience. Here are some shipping hacks for you:&nbsp;<\/p>\n\n\n\n<ul><li>Offer free shipping. Customers don\u2019t always evaluate stores based on product prices. In fact, they\u2019re ready to pay for high-quality products. However, they often stop purchasing from stores that impose high shipping charges. When you\u2019re competing with the likes of Amazon, it is bound to be an expectation of customers that you\u2019ll offer free shipping.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Taking care of shipping can be a lot for eCommerce store owners. So, you should use tools like <a href=\"https:\/\/www.shippingchimp.com\/delivery-alerts\">ShippingChimp<\/a> to provide you end-to-end shipping support. It can help you create branded live tracking pages, send real-time notifications, and take care of returns and refunds.&nbsp;<\/li><\/ul>\n\n\n\n<p>Try these two shipping strategies at the earliest to notice some remarkable eCommerce traffic growth.&nbsp;<\/p>\n\n\n\n<h3>4. Go for a competitive pricing model&nbsp;<\/h3>\n\n\n\n<p>Are you offering products that are already being offered by loads of other eCommerce stores? Well, that means you need to focus on the pricing now! If achieving a good eCommerce conversion rate is on your agenda, you should start pricing your products in a competitive manner. Conduct competitor analysis and find out the price bracket they\u2019re charging for different product categories. It is a good idea that you follow the same price ranges too.&nbsp;<\/p>\n\n\n\n<p>This is even more true for newbie stores. They don\u2019t have a brand presence yet and it is smarter to not charge very high prices for products that are already available at a cheaper price in the market. Also, eventually, if you decide to increase the price, make sure that you\u2019re offering enough value at that price. That\u2019s exactly how you can create customers\u2019 purchase intent and increase conversion rate.&nbsp;<\/p>\n\n\n\n<h3>5. Focus on prompt customer communication&nbsp;<\/h3>\n\n\n\n<p>Communication is the key. So, for increasing the conversion rate, you need to communicate more with the customers. Every eCommerce store should add live chat software or a chatbot to their store. That way, even when there\u2019s no customer service associate present, the browsers will get answers to their queries.&nbsp;<\/p>\n\n\n\n<p>Customers demand prompt responses. Gone are the days when they\u2019ll post a question and you\u2019ll provide the answer after 2-3 days. If your competitors can give the same answer within seconds, the customer is bound to choose them over your store. So, at least add a programmed chatbot to your store that can answer all the FAQs of customers. For complex queries, the chatbot itself can connect a customer with the customer service agents.&nbsp;<\/p>\n\n\n\n<h2>Final Words&nbsp;<\/h2>\n\n\n\n<p>Before wrapping up, we just want to add one thing. Increasing your eCommerce conversion rate takes time. In the initial days, it will be lesser and it will grow eventually. So, freaking out over it is not an option. Try the above strategies we suggested and you\u2019ll surely get good results.&nbsp;<\/p>\n\n\n\n<p>Any questions? Let us know in the comments section.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"eCommerce stores have changed the dynamics of our online shopping experience. They have helped majorities of consumers to&hellip;\n","protected":false},"author":1,"featured_media":1060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eCommerce Conversion Rate: An Ultimate Guide for 2022 | ShippingChimp<\/title>\n<meta name=\"description\" content=\"eCommerce conversion rate is a major KPI to estimate your online store&#039;s financialhealth. 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