How to Sell on Etsy Canada: A Step-by-Step Guide

Selling on Etsy

Do you have an online business in Canada? Or are you doing business in another country and looking to expand your customer base? Then, you can sell on Etsy Canada, one of the leading eCommerce sites with around 23.76 million active customers and 378,000 sellers. 

In this write-up, we will talk about how to sell on Etsy Canada by taking advantage of Etsy’s vast audience and specialized market.

What Makes Etsy Canada Unique?

No matter whether you have a small or large eCommerce store, Etsy Canada can make doing business easier. But do you need a business license to sell on Etsy in Canada? The answer is you don’t. You only need to adhere to local laws.

There are instances where people started on Etsy Canada as hobbyists and turned successful entrepreneurs.

Easy and Inexpensive to Start: Selling on Etsy Canada is easy and inexpensive even when you are a beginner. 

You only need to pay a fee for transactions, processing payments, and offsite ad fees once you sell something. We will talk about the costs in detail later. 

Building a brand: Building a memorable brand and customer base is crucial for long-term success on Etsy Canada. Careful branding will make your products unique and get you loyal customers.

First, carefully select a logo, product packaging, and color scheme. It will make your products visually appealing and help customers recall your brand. 

Also, offer attractive promotions and discounts to your customers, and they can spread the word about your store.

Get Useful Tools to Manage & Promote Your Store: You can use the simple Etsy Seller app to edit your product listings, manage your orders, and respond to buyers faster. You will also have a simple process to track orders. 

Next, you should have a reliable and efficient shipping process. Keep all the essential materials ready, such as shipping labels and packing materials .You can buy and print postage for your orders at a discount from your Etsy account.

You can even design a custom website with the help of your Etsy store.Also, Etsy offers different marketing tools that can help you promote your products and boost sales. One such tool is “Promote on Etsy,” which allows you to promote your products via targeted advertising after deciding on a budget. 

You can reach millions of potential customers on and off Etsy Canada through Etsy Ads and offsite Ads. When you use Etsy Ads, your listings will be more visible in Etsy search. 

In the case of offsite ads, you can promote your store and products on Google, Bing, Instagram, Facebook, and Pinterest.

Constant Support from Etsy: As a store owner on Etsy Canada, you will receive constant support from the company over the phone, email, and chat. You can also ask questions to the community of sellers in Etsy’s forums.

The Steps of Selling on Etsy Canada

Here is how to start selling on Etsy Canada by following the steps below:

Step 1: Register with Etsy Canada

You can register on Etsy Canada and open an account for free. 

  • On the home page, click on ‘Sign in’ first;
  • Click the ‘Register’ button on the top right corner;
  • Enter your ‘Email address;’
  • Enter your ‘First name,’
  • Create a unique password; 
  • Click ‘Register’ at the bottom.

Step 2: Open Your Etsy Canada Store

After registering, you can set up your Etsy Canada store by selecting your shop preferences. This is the first step to start selling on Etsy Canada

  • First, choose your ‘Shop language’;
  • Choose Canada as your ‘Shop country;’
  • Choose the ‘Shop currency.’ For example, it could be US dollars ($) or Canadian dollars (CAD); 
  • Keep all the essential data ready while setting up your store, such as your business information and taxes; 

Step 3: List Your Products

In this step, you have to list your products while selling on Etsy in Canada.

It includes:

  • Providing your product information, such as product titles, product categories, and descriptions optimized with keywords
  • Product prices
  • Product images*

Clear and concise product titles and descriptions will help your products show up in relevant search results.

*Note: Make sure the product images have high resolution, and they display your products. 

By following the above steps, you can make your product listings more visible to potential customers, which will help boost your sales.

Step 4: Set Your Product Pricing

Set your product prices under the ‘Inventory and Pricing’ section. Put the amount your customers need to pay for an item, how many products are available, and the stock-keeping unit or SKU (if any). You can also add the products available in various sizes or colors.

Whether you are selling food on Etsy Canada or handmade items, to generate enough sales on your Etsy Canada store, the prices should align with the ongoing market rates and have certain USPs.

But remember that setting competitive pricing is not just about having the lowest price. It can hurt the bottom line of your business, especially if the production cost is high. 

Step 5: Select Your How You Want to Receive Payment

On this page, you need to choose how you would like to receive payment from sales. 

First, you need to select whether you are an individual seller or a business. Then, put your details, such as your name and address. Lastly, enter your bank name, name on the bank account, sort code, and account number.

Step 6: Enter Your Shipping Information

Also, you need to set up your shipping information, including:

  • Shipping prices
  • Origin postal code
  • Processing time
  • Where I’ll ship
  • Shipping services
  • Free shipping (Optional)
  • Handling fee (Optional)

Besides, keep in touch with your customers through emails or automated text messages to confirm the order or shipping status.

Step 6: Set a Billing Method

In this step, you need to set up the billing method to pay Etsy fees. Although you can set up an Etsy Canada account for free, there are certain fees for selling. 

Enter how you want to pay the fees. These fees are mainly about opening a store and listing your products. 

How Much Does it Cost to Sell on Etsy Canada?

Shop owners need to pay the following fees to sell on Etsy Canada:

  • Listing Fee: CAD $0.25 (USD ¢0.20);
  • Transaction Fee: 6.5 percent
  • Payment Processing Fee: 3 to 4 percent + CAD$0.25 percent for payment processing;
  • Listing Currency Conversion Fee: 2.5 percent
  • Subscription Fee for Etsy Plus: $10 per month
  • Offsite Ad Fee: 15 percent

Step 7: Optimize Your Etsy Canada Store

You can use “Etsy SEO” to ensure your products show in relevant search results. It includes optimizing your product titles and descriptions with keywords and organizing your products into relevant categories.

It will help Etsy show your products to potential customers in the search results. 

Here are a few ways you can ensure your Etsy SEO is top-notch: 

  • Use appropriate keywords and tags in your product listings;
  • Write a clear and concise product description with the attributes;
  • Show customer reviews on your product pages as social proof;
  • Keep your store up-to-date by regularly adding new content;
  • Give detailed information on your ‘About Me’ page. 

The more details you provide about your products and the right keywords you use, the easier it is to get higher search rankings. 

Step 8: Promote Your Store on Social Media

Promoting your products on social media can help you reach a broader audience and generate more sales on Etsy Canada. 

Here are a few tips on how to promote your store on social media:

  • Post product updates regularly on Facebook, Twitter, and Instagram. These social platforms can help you engage with your potential customers.
  • Conduct quizzes, contests (e.g., selfie contests), and promotions. It will help keep your followers interested in your store.
  • Use paid social media advertising to reach your target customers to drive traffic and sales on your store. There are options on Facebook and Instagram to do targeted advertising to address customers with specific age groups, locations, and interests.
  • Lastly, use social media analytics to monitor your store’s performance. This way, you will understand which type of content performs better, and you can tweak your strategy for improved results. 

Staying up-to-date on industry trends is the key to success on Etsy Canada. The eCommerce industry in Canada is constantly changing, and you need to know about consumer preferences to remain competitive.

You can consume Etsy’s educational materials, such as guides, webinars, and workshops to have insights about new trends and best practices.

Keep monitoring your competitors and be aware of their strategies and promotions. It will help you stay ahead of the competition.

Finally, try innovative strategies to attract customers’ attention and look for new opportunities to expand your business on Etsy Canada.

Tips for eCommerce Success in the Canadian market

The Canadian eCommerce market is unique in its way. Here are a few handy tips that can make things easier for you:

  • Make sure your products have high quality and the pricing is competitive. Consumers in Canada are price-sensitive and often look for the best deals.
  • Keep yourself updated about any changes in Canadian laws and regulations, especially consumer protection and taxes.
  • Keep tracking consumer preferences in Canada. For example, many customers prefer buying eco-friendly and cruelty-free products.
  • You may think of providing customer service in multiple languages like English and French. It could make your customers feel more comfortable buying from you.
  • Lastly, make the most of Canadian holidays and events such as Christmas, Thanksgiving Day, Canada Day, and more to offer special promotional prices to boost sales.

Start Your Entrepreneurial Journey on Etsy Canada with ShippingChimp

Etsy is an excellent option for selling your unique products. Whether you make handmade jewellery, crafted goods, or vintage products, you can have a large customer base.

ShippingChimp offers the cheapest shipping rates for eCommerce businesses in Canada. We also offer free pickup for most postal codes across Canada. Moreover, eCommerce businesses don’t need to commit to a minimum volume requirement. The best part is we have ready integration with Etsy Canada.

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Revathi Karthik
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